Brand Identity Design
BIS Plumbing and Civil specialise in large scale civil plumbing projects, including services in civil contracting, excavation and subdivisions.
BIS Plumbing and Civil were looking to revamp their brand to further reinforce and solidify their expertise in their industry. Their existing brand wasn’t reflective of their professionalism and experience. They were also looking to increase their expertise capacity and move into other service offerings such as land development. It was important that their new branding was flexible enough to facilitate this migration.
The BIS brand identity features a keystone – the most important stone in maintaining the integrity of a structure.
This symbolises BIS being the “missing piece”, or the piece of the puzzle which ensures that a project is delivered with seamless execution. The customised typeface is modern and fresh to communicate contemporary building and plumbing solutions. The use of a strong sans serif font conveys strength, reliability and professionalism.